Sustainability is one of the most important brand aspects for consumers today. This does, of course, extend to company packaging. From customer perception to cost-efficiency, the following looks at the compelling reasons why every company has a moral and economic responsibility to ensure their packaging is created to not only showcase their brand, but also with the health of the planet in mind.
- Consumers demand sustainability: Customers, be they B2B or B2C, have never been more aware of their obligations when it comes to purchasing choices. Multiple surveys, including one by global professional services company, Accenture, and another by market research company, GlobalWebIndex, report that customers (>50% and 42% respectively) are prepared to pay more for products that are packaged in recyclable or reusable packaging.
- Potential customers search out sustainably packaged goods: Those who choose to shop in an eco-conscious manner actively seek out brands that have considered the environment with their delivery of goods. This applies equally to larger, one-off purchases as to day-to-day goods.
- Broadcast your company’s social responsibility with sustainably packaged goods: Small or large, a business communicates many things through packaging. Sustainability is represented in many ways, such as carefully sourced content, recyclable options and optimised design that reduces the amount of packaging needed. An ethical brand message requires packaging that also stands up to scrutiny. As big brand retailers become more environmentally aware, those who wish to sell to these platforms must also ensure their goods represent eco-friendly values.
- Decreasing the company carbon footprint: As well as ensuring the packaging itself is sustainable, so too is optimising it to use less product and make for a more streamlined shipping process. Packaging must be fit for purpose, but gone are the days of over-packing for protection. Instead, utilising technology and creative design to safeguard the goods inside offers the ultimate in the secure transportation of goods.
- Reduce outgoings: Combining sustainability with optimisation has the potential to save considerable money. In conjunction with the above-mentioned ease of shipping, optimised packaging provides less waste, increased manufacturing sustainability and great efficiency. Utilising higher quality, and sustainable, packaging materials might represent a slightly larger outlay. However, the advantage gained with a reduction in weight leads to substantial reductions in shipping costs. Companies, such as IKEA and HP, have used this strategy to reduce the shipping costs of their products to the tune of millions of dollars per year.
WA Businesses Look to CrystalPack for Sustainable Packaging Excellence
Perth-based packaging expert, CrystalPack, has long championed sustainability in the provision of packaging. Not only is all their folding cardboard and carton packaging commercially compostable, but they’re Western Australia’s only zero-carbon printer and have adopted best practices for all environmentally sustainable standards.
Packaging is so much more than a medium in which to transport goods. From attracting consumer interest to brand recognition and practical protection to showcasing a company’s commitment to a sustainable future, the first thing a customer sees is as important as the product itself. From concept to delivery, CrystalPack’s dedicated design and production team offers a bespoke service tailored to your business packaging needs.
If you found this post useful then you might also be interested in Why You Should Be Using Compostable Packaging