The Big Debate: Matt or Glossy for packaging?

 

The art of packaging has many levels. One that’s vital is the choice of a matt or glossy finish. This is created by a process known as lamination – the final element that’s often applied to card packaging to create the desired effect.

While we all know that glossy equals shiny and matt is less so, what does this actually mean when it comes to packaging? Read on to discover everything you need to know about this important finishing touch to perfectly showcase your products.

Matt vs. Glossy: What’s the difference?

Let’s first consider a matt lamination finish. This is the more subtle of the two. It’s less reflective and the colours are a little more muted than the gloss version. However, the difference isn’t only in looks – it also extends to the feeling of the packaging. Matt has a somewhat more velvety, tactile touch than its counterpart. It’s also less reflective, meaning that it’s softer on the eye and, therefore, easier to read.

A glossy finish, on the other hand, is the razzle dazzle version of packaging. The shine is more intense, making colours appear more vivid. If you’re in need of the wow factor that jumps out to the eye of the prospective consumer, then gloss might be the way to go.

In short, a matt finish absorbs the light, whereas a glossy one reflects it. Both have their own advantages and disadvantages.

The Pros and Cons of Each

The choice of finish for a product’s packaging is determined by a variety of needs. These include:

  • Where the product will be displayed
  • How much the product will be handled
  • The impression you want to make on the customer

Let’s consider each of these factors in helping to determine which finish might best work for your products.

You might want a matt finish when…

  • You have a high end, luxury product that’s better showcased with muted packaging
  • The product will be under direct lighting. Because a matt finish absorbs the light it reduces any garishness and makes wording easier to read
  • There’s less likelihood of excessive handling. Matt packaging is a little more susceptible to damage when touched repeatedly
  • The brand/product uses a subtle colour range

You might want a glossy finish when….

  • You want to create a bright, easily noticed product that stands out on the shelf
  • The product lends itself to a shiny coated packaging choice
  • It’s likely to be picked up multiple times. A glossy finish better handles this and can be easily wiped clean, if necessary

In some cases, the glossy finish is less expensive than matt. So if you’re looking for the most economical packaging option, this might be the way to go.

The Packaging is as Individual as the Product

There’s no simple way to define which finish best suits a product. A glossy finish might be too loud for a sophisticated product or range. In such a case the feel and look of the packaging is likely to require sophistication and elegance.

However, the pile ‘em high-sell ‘em cheap type product or brand demands such an overt brash look. It’ll likely have to stand out amongst much competition. In this case, vibrancy and brightness is exactly what’s needed to gain the right customer attention.

As you can see, the choice between matt and glossy is not so simple – and we haven’t even touched on where your product going to be displayed?

In store? Online? Both? Do you even have control over its placement in a physical location? A product that’s underneath harsh light might not be suited to a glossy, reflective finish that’ll make it harder to read any wording. What about the colour scheme of the packaging? This will directly impact the choice of a glossy vs. matt finish.

That’s why experimentation is key. It’s only by carrying out a number of colour and finish styles that you’ll be able to pinpoint the right choice for your products and brand.

All of this drives home the importance of working with a packaging design expert when determining how to best showcase your items. Perth-based Crystal Pack provides a second-to-none service that covers every aspect of packaging – from the drawing board through the design stage and the delivery of the finished product.

You pour life and soul into the creation of the ultimate products. This makes it vital that the packaging receives the same care and attention. Find out how Crystal Pack can help bring this to life at www.crystalpack.com.au

The Psychology of Packaging

 

Psychology is the science of mind and behaviour. It encompasses both conscious and subconscious thought and, when applied to packaging, can truly influence customer purchasing choices.

The concept encompasses brand awareness, consumer loyalty and those very important impulse buys, meaning that presentation is a vital element in the success of a product. With that in mind, let’s take a look at the four elements to consider when designing packaging.

The Four Key Stimuli

Marketing psychology is all about the aesthetical choices that cause a positive response in potential customers viewing your product. As, generally, the packaging is the first thing seen, this makes it a key element in any marketing campaign.

Visual stimuli influence human behaviour at a subconscious level. We’re all primed to notice a variety of elements, even if we don’t realise we’re doing so. Regarding packaging design, this can be broken down into four sections:

  • Colour
  • Shape
  • Typography
  • Touch

While the latter isn’t technically a visual stimulus, the other three directly impact a customer’s desire to reach out and hold a product. This is a decisive step in the chain of interaction that ultimately leads to a sale. Therefore, the tactile feel of a product’s packaging is undoubtedly an aspect that demands careful deliberation.

The vital role of colour choices

As humans, we’re hard-wired to take note of certain colours. Red, for instance, signals anger, passion and love. Blue signals calm and stability. Colour is directly linked to the emotional region of the brain. First impressions are made up within 90 seconds and just under 85% of customers consider colour to be a major factor in a purchasing decision.

The colour-emotion link means it’s crucial to incorporate those that create the association you wish to evoke in potential consumers. For example, the soothing tones of blue and its related shades would go well with essential oils or products that are designed to relax. Racy underwear might benefit from seductive red tones as the colour is associated with love and attraction.

Other colour considerations include:

  • Branding: Logos and brand identity should be prominent. Other colours on the packaging could be an extension of those used in the branding to assist with easy recognition
  • Stand out from the crowd: Do your competitors all use similar colours? If so, stepping away from the norm means your product will stand out, therefore grabbing customer attention
  • Use eye-catching colours: Red, green, yellow and pink are often reported as the most noticeable for marketing purposes. While you should take this into account, it’s essential that patterns, logos and colour choice are individual and don’t simply merge into those of your competitors

Package Shape

While colour choices are important, the shape of the packaging is a powerful influencer that should not be under-estimated. Depending on your product, consider the sexy seduction of curves over the appeal of straight lines. Or what about a shape that tells a story behind the product? A great example of this is the female and male torso fragrance bottles of Jean Paul Gaultier perfumes: instantly recognisable and have stood the test of time.

The key takeaway when it comes to shape is that it should stand out from your competitors, yet still be relevant to the product it holds.

What’s your type?

Typography, or font, is super-important and should encompass the key message behind your brand and products. Fun items might benefit from more decorative fonts, whereas hand scripts might be best suited to eco-friendly or sustainable items.

Whatever font you choose, be sure that it’s easy to read and that the words can’t be misinterpreted. Many a marketing mistake has been made with a fancy font being read as something different from what was intended.

Reach out and touch…

The goal of packaging is to get a potential consumer to pick it up. That tactile interaction is half the battle to a sale. Once in their hands, consider what the packaging will feel like when touched. A silky, luxurious touch conveys a message of quality. What about an earthy texture to a product that’s touting its sustainability?

Conversely, if packaging feels cheap or tacky then it instantly communicates that the product it cradles is also of the same quality.

As you can see, packaging is far more than just a medium to protect and display a product. Perth-based cardboard and folding carton packaging experts, Crystal Pack, pride themselves in providing their customers with the ultimate packaging production experience. From the design concept right through to the delivery of the packaging, Crystal Pack’s decades of trade experience ensure the right choice of packaging and the look that will make your brand and products stand out from your competitors.

Discover more at www.crystalpack.com.au and get in contact today to discuss your company’s packaging needs.

Aligning Your Brand With Sustainable Packaging

 

Sustainability is one of the most important brand aspects for consumers today. This does, of course, extend to company packaging. From customer perception to cost-efficiency, the following looks at the compelling reasons why every company has a moral and economic responsibility to ensure their packaging is created to not only showcase their brand, but also with the health of the planet in mind.

  1. Consumers demand sustainability: Customers, be they B2B or B2C, have never been more aware of their obligations when it comes to purchasing choices. Multiple surveys, including one by global professional services company, Accenture, and another by market research company, GlobalWebIndex, report that customers (>50% and 42% respectively) are prepared to pay more for products that are packaged in recyclable or reusable packaging.
  2. Potential customers search out sustainably packaged goods: Those who choose to shop in an eco-conscious manner actively seek out brands that have considered the environment with their delivery of goods. This applies equally to larger, one-off purchases as to day-to-day goods.
  3. Broadcast your company’s social responsibility with sustainably packaged goods: Small or large, a business communicates many things through packaging. Sustainability is represented in many ways, such as carefully sourced content, recyclable options and optimised design that reduces the amount of packaging needed. An ethical brand message requires packaging that also stands up to scrutiny. As big brand retailers become more environmentally aware, those who wish to sell to these platforms must also ensure their goods represent eco-friendly values.
  4. Decreasing the company carbon footprint: As well as ensuring the packaging itself is sustainable, so too is optimising it to use less product and make for a more streamlined shipping process. Packaging must be fit for purpose, but gone are the days of over-packing for protection. Instead, utilising technology and creative design to safeguard the goods inside offers the ultimate in the secure transportation of goods.
  5. Reduce outgoings: Combining sustainability with optimisation has the potential to save considerable money. In conjunction with the above-mentioned ease of shipping, optimised packaging provides less waste, increased manufacturing sustainability and great efficiency. Utilising higher quality, and sustainable, packaging materials might represent a slightly larger outlay. However, the advantage gained with a reduction in weight leads to substantial reductions in shipping costs. Companies, such as IKEA and HP, have used this strategy to reduce the shipping costs of their products to the tune of millions of dollars per year.

WA Businesses Look to CrystalPack for Sustainable Packaging Excellence

Perth-based packaging expert, CrystalPack, has long championed sustainability in the provision of packaging. Not only is all their folding cardboard and carton packaging commercially compostable, but they’re Western Australia’s only zero-carbon printer and have adopted best practices for all environmentally sustainable standards.

Packaging is so much more than a medium in which to transport goods. From attracting consumer interest to brand recognition and practical protection to showcasing a company’s commitment to a sustainable future, the first thing a customer sees is as important as the product itself. From concept to delivery, CrystalPack’s dedicated design and production team offers a bespoke service tailored to your business packaging needs.

Visit www.crystalpack.com.au today and begin the journey to the ultimate in packaging design and sustainability.

Is Accessible Packaging the Key to a Better Consumer Experience?

 

Many areas of society have finally taken on board the need for accessibility for all. From mandatory disabled access to public places through to aids that help the visually impaired navigate more easily, life is gradually becoming more inclusive – at least in most developed countries.

But what about packaging? Can the same be applied to not only improve the lives of those with impairments – but for everyone?

To make a considered decision, it’s first necessary to determine the reasons packaging can cause consumer difficulties and the knock-on results from this.

Why Might a Person Struggle with Regular Packaging?

Even those with average or above-average dexterity and eyesight, and without any kind of disability, often experience issues with packaging. I bet you can recall struggling to open a plastic blister pack product that required iron will and a tough pair of scissors to make even the tiniest indentation towards the product inside.

Or how about the instructions on a package being so small that they’re barely legible, even with glasses on? Plus, how many times have you used a knife to access hard to open packaging, only for the contents to spill out?

Now put yourself in the situation of someone with limited motor skills, partially sighted or blind. What if you’re in the later years of life or suffer from a condition that means you have limited sensation in your hands or fingers?

Suddenly the ease of opening packaging (or the lack of it) takes on a whole new meaning.

What are the Repercussions of Hard to Open Packaging?

The following lists the results of research carried out by Arthritis Australia:

  • While everyone struggles with packaging, the most impacted are those with arthritis, disabilities, advancing age and children
  • 92% (of all consumers) have spilt or damaged a product when trying to open packaging
  • 44% struggle with packaging on a daily basis
  • 65% have to wait for someone else to open packaging for them
  • 89% feel frustrated or furious with the packaging of products
  • 1 in 2 of Australians have injured themselves when opening packaging, such as sustaining deep cuts or chipping a tooth
  • In the UK, 67,000 people visit an Emergency Department each year due to an accident involving packaging of food or drink

 

The research also determined that when experiencing hard to open packaging:

  • 21% look to buy a competitor’s product
  • 56% look for the same product but in a different type of packaging

 

Sadly, most manufacturers design their packaging to suit people with full sight and dexterity in both hands – because they want to scale and reach the majority. However, this attitude disregards the significant percentage of people who fall outside of this demographic. With over a billion people worldwide (according to World Bank) having some kind of disability, packaging designers should keep this in mind during the design process.

What is Accessible Packaging?

Quite simply, accessible packaging is that which is easy to open and use for all. This includes those with limited functional abilities and sight, meaning all labelling must be easily read.

Accessible packaging boasts inclusive design – in other words, can be used by the majority of people, even if they have a disability. The added effect of making packaging easier for disabled people is that everyone benefits. No more frantic searches for scissors to hack away at seemingly impenetrable packing or calling on someone else to decipher tiny instruction labels.

The following are just some ways in which to do this:

  • Designing easy to open mechanisms: Such as those that can be opened with a single hand and without hard to navigate ties or plastic wrapping. Consider the production of packaging that has various ways of opening it, such as shaking or easy access ‘pop open’ entry.
  • Make packaging visually clear: Take advantage of highly legible, high-contrast colours that are easily read by those with visual impairment. Use a large typeface for important information, such as the name of the product and any use-by date. Be sure to feature easy to read fonts, such as sans-serif.
  • Embrace tactile data: While this is yet to become mainstream, it’s possible to use biodegradable gel to create a tactile expiry date. Mimica Touch is a company offering this novel solution, by which the gel is contained in a little pouch displayed on the packaging. It feels bumpy to touch and is designed to degrade at the same rate as the food within the packaging, thereby allowing those with poor or no vision to use touch to determine if it’s in date. Once the food reaches its expiration date the gel will have also degraded to the point that it’s flat to touch.
  • Using symbols: Similar to the above, tactile markings on packaging can be used to signal what the product is. This has been showcased on the haircare range of Herbal Essences. They differentiate between the shampoo and conditioner by featuring stripes on the shampoo bottles and circles on the conditioner. Not only does this simple fact assist the visually impaired, but everyone who’s ever got shampoo in their eyes while washing their hair and is looking for the conditioner bottle.

 

These are but a few ideas that show the advantages of accessible packaging. Arthritis Australia has, in conjunction with Dr. Brad Frain, determined the Accessible Packaging Guidelines to help companies come up with innovative designs.

The creation of accessible packaging is best approached in conjunction with an expert source, such as leading Australian provider of card and folding carton packaging, CrystalPack. Known for its sustainability and ethical production, this Perth-based supplier works with customers to create the ultimate packaging options for their brand and products.

Find out more at www.crystalpack.com.au

Packaging Design Terminology Explained

 

Every industry has its jargon, and packaging design is no different. The following is a simple guide to some of the most-used terms, acronyms and terminology to help you understand them.

Primary Packaging

This is the packaging that holds the product and is what your customer unwraps to reveal the product inside. Examples include the carton that holds OJ or a cardboard box that cradles a precious piece of jewellery.

Secondary Packaging

This is the medium by which groups of products are packaged together for transportation and/or distribution. These can be made from different materials depending on the amount of protection the products need. Cardboard is one of the most common. Secondary packaging is typically branded in the same way as primary packaging to easily identify the contents.

You may also hear packaging described in further terms as follows:

  • Outer packaging: The first thing that the consumer sees, such as the box, bag or carton that protects the product from the elements.
  • Inner packaging: Holds the item safely within the box or bag, such as tissue paper or packaging peanuts.
  • Product packaging: The same as primary packaging, so the bottle that contains the milk or the wrapper on a chocolate bar.

 

Shelf-Ready Packaging

This is the presentation container that a retailer can put straight onto the shelf to display the products. It’s often abbreviated to SRP. Commonly used for items like sweets, toothpaste, milk cartons etc. Once again, this is usually branded for easy identification.

Shelf Appeal

When products are grouped together on a shelf, they provide a visual display. This is described as shelf appeal. It’s a really important consideration as this look can either make a product stand out among competitors or fade into obscurity, depending on the packaging design.

Substrate

The material on which the packaging design is printed, such as cardboard.

Structural Packaging

The term used to describe the 3D form of the packaging.

There are also many commonly used terms when it comes to the actual printing of packaging design.

  • Barcodes: Groups of lines that can be scanned and give information about the product (price, name etc). There are different types of barcodes, the most common of these are EAN (European Article Number) and UPC (Universal Product Code).
  • Bleeding edge: If a design goes right to the edge of the packaging a little extra room is left in case the ink bleeds outside its line. This is referred to as the bleed or bleeding edge.
  • CMYK: The four colours used in printing – cyan, magenta, yellow and black.
  • Dieline: The two-dimensional layout of your packaging design that shows where to print and fold to create the correct layout of the 3D product.
  • Digital printing: The transference of images and letters onto the packaging surface using laser or inkjet printers.
  • Offset printing: A different method of printing the design onto the packaging. It utilises a computer to plate system to create the images. It’s often used for high volume packaging as it’s more cost-effective than digital printing.
  • Embossing: Raised artwork on paper or card. There are different types, such as blind embossing and foil embossing.
  • PMS: Stands for Pantone Matching System and is a catalogue of standard printing colours – much like CMYK but contains more shades.
  • RGB: The three primary colours (red, green and blue) that are mixed to make all other colours. Sometimes referred to as hex codes, they can be converted into PMS or CMYK codes for printing.

 

Packaging design is best approached with the assistance of a professional design company. The importance of presentation can’t be overstated. In today’s competitive market it can make the difference between a product succeeding or failing, as poor packaging will fail to tempt consumers and build a quality brand.

Perth-based CrystalPack is a leading Australian company that specialises in this field. Their expert in-house design team will work with you to fully understand your product, brand and target market, offering a professional service from concept to delivery.

Discover more at www.crystalpack.com.au

Revive Your Packaging Design

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Revive Your Packaging Design To Increase Product Sales 

How a product is packaged has a direct influence on consumer purchasing decisions. The presentation provides a unique opportunity to speak to your customers, and this communication occurs every time someone pauses to take a look at one of your products.

The key element is creating a connection that makes the customer take notice. Once this is established, other factors come into play. These include the brand message and additional marketing features.

Does Your Packaging Consider Sales and Marketing as well as Functionality?

The biggest mistake of many packaging designs is that they only encompass the latter. Of course, it needs to be of the right size, shape and form to best protect what’s held within, but equally important is the sales and marketing aspect. In a crowded marketplace, the design of the packaging is what makes a potential customer remove it from a shelf for further inspection or to click to read more when shopping online.

Interestingly, it appears that the COVID pandemic has made this even more relevant. In a 2020 survey carried out into food packaging and consumer behaviours, 47% of shoppers stated that in the last three months they’d purchased brands they were unfamiliar with, simply because of the packaging. 88% of these said they intended to make further purchases of the same brand in the future. While this research was in response to food packaging, the ethos remains the same, whatever it is you sell.

When Did you Last Review your Product Packaging?

Packaging speaks to your target market. However, it’s important to remember that this demographic is ever-evolving. Millennials are now likely to have families of their own, Gen Z is coming of age and increasingly making their own purchasing choices. At the other end of the scale, the Baby Boomers and Generation X will be tempted by different products than they were previously, as they enter middle or later age.

When reviewing or creating packaging design, the following should be taken into consideration:

  • Adequate protection: An essential element, but you might want to think a little outside the box. Sustainability is an increasingly important factor for purchasers. While certain products have to be packaged according to industry standards, there’s nothing to stop you from being creative and adding a USP that makes the consumer confident that you’re considering the planet with packaging choices.
  • Speak to your audience: In-depth research will help you understand what motivates your target market to buy. Brand messages, colour selection, font and the unpacking experience are all important factors. Remember that, in a tech-savvy world, many people post images of beautifully packaged products online – every time this happens it’s a direct marketing boost. Does your packaging need to be discarded after use? Examples of innovative dual-usage include cereal boxes with cut-out figures for kids to play with or folding cardboard packaging that can be turned into a clothes hanger.
  • Build brand personality: Packaging must mirror your brand. A luxury product would require more extravagance than one that’s all about value. Tech gear needs a different presentation to that aimed at kids and busy mums, for example. No matter how many different products you sell, ensuring that your brand message and image is duplicated across the range will help with easy identification of your products. It also helps build subliminal recognition, a crucial aspect of any marketing campaign.
  • Your budget: This will, of course, influence any brand restyle. Working with an experienced packaging design company is usually the most cost-effective way to do this. A professional service will handle every aspect, from design and function through to delivering the finished article. You’ll also benefit from their experience and suggestions to best turn your ideas into reality.

No cardboard and folding carton package design service manage this better than Perth-based CrystalPack. Not only do their in-house team have intimate industry knowledge, but they’re also committed to sustainability and the delivery of impeccable customer service.

Contact us for a no-obligation chat.

Custom Holiday Packaging

Get Ready for Christmas with Custom Holiday Packaging

The holidays are fast approaching, and every business should be embracing this annual marketing opportunity. This is easily done through the use of bespoke Christmas or seasonal packaging. The current landscape has brought unique challenges and we’re all feeling our way forward in a post-pandemic world. For retailers, injecting some cheer into everyday life with holiday packaging is more crucial than ever.

The following are five key reasons why bespoke festive packaging enhances the customer experience.

#1: Ride the holiday vibe: Season-specific packaging isn’t only about celebrating the time of year; it’s also about creating a much-needed buzz. In 2019 it was forecast that Australians would spend over $52.7 billion across retail stores during the Christmas trading period. This year, with many people concerned about visiting crowded stores due to COVID, online Christmas sales are predicted to be even more important . Adding a festive theme to your packaging – whether it’s bought at a physical location or online – is a wonderful way to get customers, both current and potential, into the Christmas purchasing spirit.

#2: Present your product as if it’s a gift: Let’s face it, we all love opening presents. Consider using holiday packaging that provides your customers with the luxury of unwrapping a gift. We’re hard-wired to enjoy the anticipation of such an act, meaning an enjoyable experience is likely to get positive feedback from consumers and recommendations to friends.

#3: The Insta advantage: It’s not only influencers who love social media – it’s something millions of people engage with every day. Christmas (or holiday) packaging is far more likely to be shared on Instagram, Facebook or Twitter, especially if you combine it with a bespoke social media hashtag campaign to ensure the widest exposure.

#4: Create an annual reminder: Beautiful packaging is far less likely to end up in the rubbish than boring, generic boxes and cartons. Many people reuse such items, perhaps to store decorations or keepsakes for the following year. What this means for your company is a front-facing annual reminder that your business exists every time they unpack the holiday paraphernalia. In short, this is long-term, free advertising each year when it’s brought out of storage.

#5: It’s not only Christmas: Don’t forget that not all your customers celebrate Christmas. Depending on the customer demographic, you might want to consider a more generic packaging that still encompasses the joy of the season, yet is inclusive to all. Another consideration is not to include dates, meaning that unused packaging could be recycled for the following year.

Use An Experienced Package Producer to Design Your Holiday Packaging

Getting holiday packaging right for a company’s needs requires strategic planning. No-one is better equipped to create your bespoke festive solution than Perth-based CrystalPack – the regional leaders in custom-printed folding cardboard packaging.

CrystalPack provides a service that exceeds expectations, working to understand not only your packaging needs but a design that speaks to the very heart of your target market. With a creative team that understands the potency of holiday packaging, your company can both embrace the spirit of the season and gain the many sales advantages that come with it.

Contact us to book a no-obligation consultation today.

Consider Packaging a Branding Priority

 

You’ve spent countless hours honing your product – creating, tweaking, listening to consumer feedback. The list is endless. You’ve probably devoted significant time considering the brand message, a logo and an in-depth study (not to mention money) of your target market and customer demographics.

So now it’s time to think about the packaging. Right?

Actually, wrong. Well, let’s clarify… Rather than being an afterthought, it should be considered as important as the product itself. Presentation is what sells your goods and must be considered a vital element of your brand identity.

Why is Packaging so Important?

Because, quite simply, humans are fickle beings. We’re drawn to objects that catch our attention. In other words, we like things that look good. It’s the reason we buy fashionable clothes, spend money on beautiful cars, spend countless hard-earned dollars on products to make us look good and undergo treatments that profess to hold back the years.

It’s this penchant for the aesthetically pleasing that makes it crucial to pay strategic attention to your packaging at the earliest opportunity.

OK, so there are other, more practical, reasons as well, including a design that’s fit for purpose, is affordable and eco-friendly. If you’ve yet to consider the latter, and you want to sell to millennials and Gen Z, then you need to address sustainability – and fast.

How to Begin the Packaging Design Journey

Unless you’re fortunate enough to have an in-house design team, then it’s time to spend some of your hard-won marketing dollars on a professional service. When it comes to packaging, a team that works with you from the drawing board to package production is the easiest and most cost-effective option.

Packaging design is something of an art form. Successful creation involves many aspects: functionality, shape, materials used, how it looks and, of course, the most basic of its needs – its suitability to present the product it contains.

The Importance of Authenticity and Simplicity

A huge amount of research money has been spent understanding the science of packaging design. The key message is that simplicity sells. Clear labelling and easy to access information will win over hyperbole and flashiness every time.

Just as important is authenticity. Customers need to be able to trust that what they see on the packaging mirrors the product it holds. Logos and colour scheme is also vital. Consumers want to be able to instantly recognise the brand they’re looking for, making it a crucial element of packaging design. 

Branding and Packaging are Inextricably Linked

While they are, essentially, two separate aspects, the link between them is so close that one shouldn’t be considered without the other. Developing a brand begins with determining your target market and company ethos. From there, a strategy can be determined that speaks to your consumers. The packaging isn’t just an extension of this, it’s an integral part.

CrystalPack is Perth’s leading provider of folding carton, cardboard and custom printed packaging. Their highly talented team are experts in the science of packaging design, working with you to understand your company, products and customers.

If you require a packaging revamp or are in the process of a completely new strategy, then call on 08 9368 8555 today or visit www.crystalpack.com.au to arrange a no-obligation, confidential chat.

Why You Should Be Using Compostable Packaging

 

Compostable… Biodegradable… Recyclable… They’re all forms of sustainable packaging, so why all the fuss about compostable packaging? After all, as long as your company can show that it’s doing the right thing by sustainability, surely which type you use doesn’t really matter?

Well, think again… Because your customers (and, very importantly, your potential customers) are well aware of the difference. And if they’re not, the growing awareness around the impact the different types of sustainable packaging have on our planet means that they soon will be.

That’s why you, as a company, should be looking at future-proofing your sustainable packaging now, and gaining much kudos for your trailblazing efforts in doing so.

Compostable vs Biodegradable vs Recyclable: Deciphering the Sustainability Maze

Let’s get the complicated bit out of the way from the outset. In the most basic terms, and when applied to packaging, the three different terms mean the following:

  • Recyclable: The material can be converted into another form to be used for a different purpose
  • Biodegradable: The material can be decomposed by bacteria or other living organisms. There is no specified timespan in which this needs to happen (usually 180 days or more). It may yield toxins as it does so
  • Compostable: The material is made of organic matter that breaks down to wholly non-toxic elements that can be safely be used as compost. It does this within a specified timespan ((this varies from country to country, but in Australia this is 90 days)

Compostable packaging breaks down into water, carbon dioxide and biomass, simply by being placed into ambient composting conditions. In other words, your customers can throw it on their compost heap, and it’ll rot down to mulch along with the rest of the vegetation.

5 Reasons You Should Switch to Compostable Packaging Now

  1. Your company has a social responsibility towards sustainability: Every business needs to ensure it takes strategic steps to reduce the impact it has on the planet. Government regulations aside, switching to compostable packaging is one of the easiest (and cost-effective) ways to make a definitive change to how green your operation is.
  2. Many customers actively seek green packaging: The world is changing and so are your customers. Purchasing choices are often swayed by the simplest of aspects, such as the sustainability of the packaging used.
  3. It’s a great marketing tool: Emblazon your packaging with the eco-friendly message, along with other key USPs to tempt your buyers.
  4. People love waste that doesn’t go to landfill: The ability to toss packaging onto the compost heap, rather than filling up waste bins or recycling bins, is still a novelty – and something that might just be a talking point (AKA increasing the reach of your marketing)
  5. Millennials and, increasingly, Gen Z, are the buyers of now and the future: And these are the guys and gals who are most aware that their buying choices impact the world in which we live. Changing to compostable packaging now (while your competitors are languishing in your wake) is a positive move in the present and adds longevity (and therefore cost savings) to your packaging choices.

Quite simply, compostable is the packaging of the future. And the sooner you embrace the revolution, the better for everyone: for you, your company, your buyers, your kids, and the planet we call home…

Ready to Make the Change? Contact Crystal Pack Now…

Leading supplier of cardboard and folding carton packaging, CrystalPack, has taken the aspect of sustainability one step further. Not only is all their packaging fully compostable, they’re also WA’s only zero-carbon printer. And any unavoidable carbon emissions are offset with the purchase of carbon credits.

Combine this with years of experience in custom printed packaging, a talented in-house design team and customer service that’s second to none, and you know your packaging needs are in the safest of hands.

Contact us to find out more or call on 08 9368 8555 for a no-obligation chat.

 

How To Choose The Right Food Packaging

 

The choice of packaging for consumable items isn’t solely about protection of the item. While this is, indeed, a crucial element of the selection process, there are many other variables that need to be considered.

The following guide discusses the individual aspects that influence the ultimate option in which to package food items.

Food Packaging 101: The key points

Choosing the right food packaging can be separated into two distinct elements: the reasons behind what influences your selection – in other words, why it’s so important – and the physical attributes.

Let’s first look at why your choices are so important.

  1. Stand out from the crowd: Let’s be honest, it’s a packed market out there. Consumers have more choice today than at any point in the past, and a poor packaging option can relegate your product to a point where it’s simply overlooked in favour of other, more attractive, options.
  2. It’s a marketing tool: Every product should be packaged with brand recognition firmly in mind. Logos, company messages, shape and, of course, the ultra-hot topic of sustainability, all need to be addressed. Packaging is the most visible element that speaks directly to your target market, making it vital to manipulate this to your full advantage.
  3. The psychology of purchasing: There are many elements that influence buyer habits. Colours, logos, fonts… These are only a sample of what needs to be considered to demonstrate the ethos behind your product and it’s key message.
  4. Protection: Of course, packaging needs to reflect the protective needs of individual products. This will need to address the fragility of the product, chemical reactions, light, dust and any other aspect that might affect the quality, taste and shelf life of the food it contains.
  5. Transportation: In addition to protection, consideration needs to be given to ease of transport.

With this in mind you can begin to whittle down the possibilities. These should be specific to the food product and, of course, be of an eye-catching design.

Whatever the material used (glass, paper, paperboard, plastic, steel, tinplate etc) you’ll need to consider the following:

  • The material
  • Design
  • Shelf life
  • Cost
  • Environmental considerations
  • Disposal/recycling/reusable/compostable etc
  • Weight
  • Consumer perception

The different types of food packaging materials all come with pros and cons. The key to selecting the right one for your particular food product will require in-depth consideration of these. Cost, of course, is a major consideration. This means that there will be, by necessity, some form of trade-off to allow for the right solution at an affordable price.

This is where taking advice from an expert source can pay dividends. High quality food packaging suppliers partner with you to determine the ultimate solutions. This will involve the needs of the product, the brand’s USP, customer messages, protection and transport requirements, social and environmental responsibilities, and – of course – that of cost.

Finally, it’s well worth looking at future-proofing your packaging choices. Re-branding is a costly exercise, therefore projecting forwards is an important aspect when settling on the final selection. Specialist design teams represent a significant advantage at the outset, often preventing a costly change of direction further down the line.

Perth-based Crystal Pack are WAs specialist folding carton packaging experts, offering a complete service from the design stage through to the production of the finished article. With a range of options that suit all budgets and needs, Crystal Pack is the only zero carbon printer in Western Australia and is fully committed to helping your company find practical packing solutions that meet your environmental and social responsibilities.

Give us a call on 08 9368 8555 for a no-obligation chat or contact us for more details.