Revive Your Packaging Design To Increase Product Sales
How a product is packaged has a direct influence on consumer purchasing decisions. The presentation provides a unique opportunity to speak to your customers, and this communication occurs every time someone pauses to take a look at one of your products.
The key element is creating a connection that makes the customer take notice. Once this is established, other factors come into play. These include the brand message and additional marketing features.
Does Your Packaging Consider Sales and Marketing as well as Functionality?
The biggest mistake of many packaging designs is that they only encompass the latter. Of course, it needs to be of the right size, shape and form to best protect what’s held within, but equally important is the sales and marketing aspect. In a crowded marketplace, the design of the packaging is what makes a potential customer remove it from a shelf for further inspection or to click to read more when shopping online.
Interestingly, it appears that the COVID pandemic has made this even more relevant. In a 2020 survey carried out into food packaging and consumer behaviours, 47% of shoppers stated that in the last three months they’d purchased brands they were unfamiliar with, simply because of the packaging. 88% of these said they intended to make further purchases of the same brand in the future. While this research was in response to food packaging, the ethos remains the same, whatever it is you sell.
When Did you Last Review your Product Packaging?
Packaging speaks to your target market. However, it’s important to remember that this demographic is ever-evolving. Millennials are now likely to have families of their own, Gen Z is coming of age and increasingly making their own purchasing choices. At the other end of the scale, the Baby Boomers and Generation X will be tempted by different products than they were previously, as they enter middle or later age.
When reviewing or creating packaging design, the following should be taken into consideration:
- Adequate protection: An essential element, but you might want to think a little outside the box. Sustainability is an increasingly important factor for purchasers. While certain products have to be packaged according to industry standards, there’s nothing to stop you from being creative and adding a USP that makes the consumer confident that you’re considering the planet with packaging choices.
- Speak to your audience: In-depth research will help you understand what motivates your target market to buy. Brand messages, colour selection, font and the unpacking experience are all important factors. Remember that, in a tech-savvy world, many people post images of beautifully packaged products online – every time this happens it’s a direct marketing boost. Does your packaging need to be discarded after use? Examples of innovative dual-usage include cereal boxes with cut-out figures for kids to play with or folding cardboard packaging that can be turned into a clothes hanger.
- Build brand personality: Packaging must mirror your brand. A luxury product would require more extravagance than one that’s all about value. Tech gear needs a different presentation to that aimed at kids and busy mums, for example. No matter how many different products you sell, ensuring that your brand message and image is duplicated across the range will help with easy identification of your products. It also helps build subliminal recognition, a crucial aspect of any marketing campaign.
- Your budget: This will, of course, influence any brand restyle. Working with an experienced packaging design company is usually the most cost-effective way to do this. A professional service will handle every aspect, from design and function through to delivering the finished article. You’ll also benefit from their experience and suggestions to best turn your ideas into reality.
No cardboard and folding carton package design service manage this better than Perth-based CrystalPack. Not only do their in-house team have intimate industry knowledge, but they’re also committed to sustainability and the delivery of impeccable customer service.
Contact us for a no-obligation chat.Custom Holiday Packaging
Get Ready for Christmas with Custom Holiday Packaging
The holidays are fast approaching, and every business should be embracing this annual marketing opportunity. This is easily done through the use of bespoke Christmas or seasonal packaging. The current landscape has brought unique challenges and we’re all feeling our way forward in a post-pandemic world. For retailers, injecting some cheer into everyday life with holiday packaging is more crucial than ever.
The following are five key reasons why bespoke festive packaging enhances the customer experience.
#1: Ride the holiday vibe: Season-specific packaging isn’t only about celebrating the time of year; it’s also about creating a much-needed buzz. In 2019 it was forecast that Australians would spend over $52.7 billion across retail stores during the Christmas trading period. This year, with many people concerned about visiting crowded stores due to COVID, online Christmas sales are predicted to be even more important . Adding a festive theme to your packaging – whether it’s bought at a physical location or online – is a wonderful way to get customers, both current and potential, into the Christmas purchasing spirit.
#2: Present your product as if it’s a gift: Let’s face it, we all love opening presents. Consider using holiday packaging that provides your customers with the luxury of unwrapping a gift. We’re hard-wired to enjoy the anticipation of such an act, meaning an enjoyable experience is likely to get positive feedback from consumers and recommendations to friends.
#3: The Insta advantage: It’s not only influencers who love social media – it’s something millions of people engage with every day. Christmas (or holiday) packaging is far more likely to be shared on Instagram, Facebook or Twitter, especially if you combine it with a bespoke social media hashtag campaign to ensure the widest exposure.
#4: Create an annual reminder: Beautiful packaging is far less likely to end up in the rubbish than boring, generic boxes and cartons. Many people reuse such items, perhaps to store decorations or keepsakes for the following year. What this means for your company is a front-facing annual reminder that your business exists every time they unpack the holiday paraphernalia. In short, this is long-term, free advertising each year when it’s brought out of storage.
#5: It’s not only Christmas: Don’t forget that not all your customers celebrate Christmas. Depending on the customer demographic, you might want to consider a more generic packaging that still encompasses the joy of the season, yet is inclusive to all. Another consideration is not to include dates, meaning that unused packaging could be recycled for the following year.
Use An Experienced Package Producer to Design Your Holiday Packaging
Getting holiday packaging right for a company’s needs requires strategic planning. No-one is better equipped to create your bespoke festive solution than Perth-based CrystalPack – the regional leaders in custom-printed folding cardboard packaging.
CrystalPack provides a service that exceeds expectations, working to understand not only your packaging needs but a design that speaks to the very heart of your target market. With a creative team that understands the potency of holiday packaging, your company can both embrace the spirit of the season and gain the many sales advantages that come with it.
Contact us to book a no-obligation consultation today.Consider Packaging a Branding Priority
You’ve spent countless hours honing your product – creating, tweaking, listening to consumer feedback. The list is endless. You’ve probably devoted significant time considering the brand message, a logo and an in-depth study (not to mention money) of your target market and customer demographics.
So now it’s time to think about the packaging. Right?
Actually, wrong. Well, let’s clarify… Rather than being an afterthought, it should be considered as important as the product itself. Presentation is what sells your goods and must be considered a vital element of your brand identity.
Why is Packaging so Important?
Because, quite simply, humans are fickle beings. We’re drawn to objects that catch our attention. In other words, we like things that look good. It’s the reason we buy fashionable clothes, spend money on beautiful cars, spend countless hard-earned dollars on products to make us look good and undergo treatments that profess to hold back the years.
It’s this penchant for the aesthetically pleasing that makes it crucial to pay strategic attention to your packaging at the earliest opportunity.
OK, so there are other, more practical, reasons as well, including a design that’s fit for purpose, is affordable and eco-friendly. If you’ve yet to consider the latter, and you want to sell to millennials and Gen Z, then you need to address sustainability – and fast.
How to Begin the Packaging Design Journey
Unless you’re fortunate enough to have an in-house design team, then it’s time to spend some of your hard-won marketing dollars on a professional service. When it comes to packaging, a team that works with you from the drawing board to package production is the easiest and most cost-effective option.
Packaging design is something of an art form. Successful creation involves many aspects: functionality, shape, materials used, how it looks and, of course, the most basic of its needs – its suitability to present the product it contains.
The Importance of Authenticity and Simplicity
A huge amount of research money has been spent understanding the science of packaging design. The key message is that simplicity sells. Clear labelling and easy to access information will win over hyperbole and flashiness every time.
Just as important is authenticity. Customers need to be able to trust that what they see on the packaging mirrors the product it holds. Logos and colour scheme is also vital. Consumers want to be able to instantly recognise the brand they’re looking for, making it a crucial element of packaging design.
Branding and Packaging are Inextricably Linked
While they are, essentially, two separate aspects, the link between them is so close that one shouldn’t be considered without the other. Developing a brand begins with determining your target market and company ethos. From there, a strategy can be determined that speaks to your consumers. The packaging isn’t just an extension of this, it’s an integral part.
CrystalPack is Perth’s leading provider of folding carton, cardboard and custom printed packaging. Their highly talented team are experts in the science of packaging design, working with you to understand your company, products and customers.
If you require a packaging revamp or are in the process of a completely new strategy, then call on 08 9368 8555 today or visit www.crystalpack.com.au to arrange a no-obligation, confidential chat.Why You Should Be Using Compostable Packaging
Compostable… Biodegradable… Recyclable… They’re all forms of sustainable packaging, so why all the fuss about compostable packaging? After all, as long as your company can show that it’s doing the right thing by sustainability, surely which type you use doesn’t really matter?
Well, think again… Because your customers (and, very importantly, your potential customers) are well aware of the difference. And if they’re not, the growing awareness around the impact the different types of sustainable packaging have on our planet means that they soon will be.
That’s why you, as a company, should be looking at future-proofing your sustainable packaging now, and gaining much kudos for your trailblazing efforts in doing so.
Compostable vs Biodegradable vs Recyclable: Deciphering the Sustainability Maze
Let’s get the complicated bit out of the way from the outset. In the most basic terms, and when applied to packaging, the three different terms mean the following:
- Recyclable: The material can be converted into another form to be used for a different purpose
- Biodegradable: The material can be decomposed by bacteria or other living organisms. There is no specified timespan in which this needs to happen (usually 180 days or more). It may yield toxins as it does so
- Compostable: The material is made of organic matter that breaks down to wholly non-toxic elements that can be safely be used as compost. It does this within a specified timespan ((this varies from country to country, but in Australia this is 90 days)
Compostable packaging breaks down into water, carbon dioxide and biomass, simply by being placed into ambient composting conditions. In other words, your customers can throw it on their compost heap, and it’ll rot down to mulch along with the rest of the vegetation.
5 Reasons You Should Switch to Compostable Packaging Now
- Your company has a social responsibility towards sustainability: Every business needs to ensure it takes strategic steps to reduce the impact it has on the planet. Government regulations aside, switching to compostable packaging is one of the easiest (and cost-effective) ways to make a definitive change to how green your operation is.
- Many customers actively seek green packaging: The world is changing and so are your customers. Purchasing choices are often swayed by the simplest of aspects, such as the sustainability of the packaging used.
- It’s a great marketing tool: Emblazon your packaging with the eco-friendly message, along with other key USPs to tempt your buyers.
- People love waste that doesn’t go to landfill: The ability to toss packaging onto the compost heap, rather than filling up waste bins or recycling bins, is still a novelty – and something that might just be a talking point (AKA increasing the reach of your marketing)
- Millennials and, increasingly, Gen Z, are the buyers of now and the future: And these are the guys and gals who are most aware that their buying choices impact the world in which we live. Changing to compostable packaging now (while your competitors are languishing in your wake) is a positive move in the present and adds longevity (and therefore cost savings) to your packaging choices.
Quite simply, compostable is the packaging of the future. And the sooner you embrace the revolution, the better for everyone: for you, your company, your buyers, your kids, and the planet we call home…
Ready to Make the Change? Contact Crystal Pack Now…
Leading supplier of cardboard and folding carton packaging, CrystalPack, has taken the aspect of sustainability one step further. Not only is all their packaging fully compostable, they’re also WA’s only zero-carbon printer. And any unavoidable carbon emissions are offset with the purchase of carbon credits.
Combine this with years of experience in custom printed packaging, a talented in-house design team and customer service that’s second to none, and you know your packaging needs are in the safest of hands.
Contact us to find out more or call on 08 9368 8555 for a no-obligation chat.
How To Choose The Right Food Packaging
The choice of packaging for consumable items isn’t solely about protection of the item. While this is, indeed, a crucial element of the selection process, there are many other variables that need to be considered.
The following guide discusses the individual aspects that influence the ultimate option in which to package food items.
Food Packaging 101: The key points
Choosing the right food packaging can be separated into two distinct elements: the reasons behind what influences your selection – in other words, why it’s so important – and the physical attributes.
Let’s first look at why your choices are so important.
- Stand out from the crowd: Let’s be honest, it’s a packed market out there. Consumers have more choice today than at any point in the past, and a poor packaging option can relegate your product to a point where it’s simply overlooked in favour of other, more attractive, options.
- It’s a marketing tool: Every product should be packaged with brand recognition firmly in mind. Logos, company messages, shape and, of course, the ultra-hot topic of sustainability, all need to be addressed. Packaging is the most visible element that speaks directly to your target market, making it vital to manipulate this to your full advantage.
- The psychology of purchasing: There are many elements that influence buyer habits. Colours, logos, fonts… These are only a sample of what needs to be considered to demonstrate the ethos behind your product and it’s key message.
- Protection: Of course, packaging needs to reflect the protective needs of individual products. This will need to address the fragility of the product, chemical reactions, light, dust and any other aspect that might affect the quality, taste and shelf life of the food it contains.
- Transportation: In addition to protection, consideration needs to be given to ease of transport.
With this in mind you can begin to whittle down the possibilities. These should be specific to the food product and, of course, be of an eye-catching design.
Whatever the material used (glass, paper, paperboard, plastic, steel, tinplate etc) you’ll need to consider the following:
- The material
- Shelf life
- Environmental considerations
- Disposal/recycling/reusable/compostable etc
- Consumer perception
The different types of food packaging materials all come with pros and cons. The key to selecting the right one for your particular food product will require in-depth consideration of these. Cost, of course, is a major consideration. This means that there will be, by necessity, some form of trade-off to allow for the right solution at an affordable price.
This is where taking advice from an expert source can pay dividends. High quality food packaging suppliers partner with you to determine the ultimate solutions. This will involve the needs of the product, the brand’s USP, customer messages, protection and transport requirements, social and environmental responsibilities, and – of course – that of cost.
Finally, it’s well worth looking at future-proofing your packaging choices. Re-branding is a costly exercise, therefore projecting forwards is an important aspect when settling on the final selection. Specialist design teams represent a significant advantage at the outset, often preventing a costly change of direction further down the line.
Perth-based Crystal Pack are WAs specialist folding carton packaging experts, offering a complete service from the design stage through to the production of the finished article. With a range of options that suit all budgets and needs, Crystal Pack is the only zero carbon printer in Western Australia and is fully committed to helping your company find practical packing solutions that meet your environmental and social responsibilities.
Give us a call on 08 9368 8555 for a no-obligation chat or contact us for more details.All About Sustainable Packaging
The world is (finally) waking up to the realisation that we’re all responsible for the well-being of our planet. Consumers and companies alike are aware that we need to make educated choices – and this not only applies to the products we purchase, but the packaging of goods as well.
Many of us were brought up with the concept of ‘reduce, re-use, recycle’. For companies it’s necessary to extend this mindset and focus on what’s now accepted as the gold standard – the 7 R’s of sustainable packaging:
- Remove: Forget over-packaging, and instead select exactly what’s necessary for logistical packing requirements – and not a shred extra.
- Reduce: Take advantage of the ultimate packing choices to provide adequate protection using minimal components.
- Reuse: Can packaging be repurposed or recycled to allow for further use?
- Renew(able): Use materials that are produced from renewable resources or biodegradable materials.
- Recycle(able): Select packaging options that are produced from recycled products AND can be further recycled multiple times.
- Revenue: Achieve all of the above at reduced or no extra cost.
- Read: In other words, become educated to learn more about the importance of packaging that focuses on sustainability.
Science and technology has advanced in leaps and bounds. This means that today we can take advantage of a multitude of eco-friendly packaging options that effectively address the needs of a wide range of products.
So let’s look a little deeper into what sustainable packaging actually means…
What is Sustainable Packaging, Exactly?
Quite simply, it refers to packaging that – over time – reduces its environmental footprint.
Actually, this is a little more complicated than it first seems. The core concept behind sustainable packaging is that it’s sympathetic to the economic angle, is ethically produced and – very importantly – doesn’t have further detrimental impacts on the environment.
For example, packaging made from plant-based materials might, in many cases, be a viable option. But if this requires the clearing of precious rainforests in order to grow the required crops then this wouldn’t be a desirable outcome.
Truly sustainable packaging considers the following:
- Uses minimal production processes, therefore reducing the carbon footprint
- Uses up to 100% recycled or raw materials
- Creates a reusable packaging product, therefore extending the lifespan of the materials
- Addresses not only the materials, but the economic and social factors surrounding the production as well
Design is Everything
Gone are the days when companies could simply box up their goods and ship them out. Today’s packing uses creative design to provide the protection necessary for the individual goods, yet does as little harm to the environment as possible. It also delivers a powerful message to the customer.
Using less materials is a vital step, as is the use of environmentally friendly options. The ability for the end consumer to easily dispose of the packaging in an eco-conscious manner is crucial. Compostable packaging is an option that dramatically reduces the impact on the environment and is far superior to that which is labelled biodegradable.
It’s important to understand the difference between the two, as there are no time frames as to how long it takes for a biodegradable item to break down. Nor are there rules as to the elements that remain – some of which might remain harmful to the environment.
Conversely, compostable packaging must break down to compost within 90 days, ready to be returned to the soil and begin a further lifecycle.
Working with a Packaging Supplier to Create Truly Sustainable Packaging
Genuinely sustainable packaging solutions don’t come about by chance – they’re determined through working with an expert supplier who designs according to your products, customer demographics and company message.
Get this right and not only does this increase brand desirability and customer loyalty, but using less packing materials reduces costs as well.
Perth-based Crystal Pack are leaders in the supply of sustainable folding carton packaging, boxes and paper packing sleeves. They work with companies to tailor-design the ultimate packing solutions for products of any shape and size.
To find out how our experts can revolutionise your packaging needs contact us now or give our friendly team a call on 08 9368 8555.Switch From Labels To Paper Sleeves For Food Packaging
Food manufacturers face ever-mounting challenges as they strive to combine regulatory necessities with brand awareness and the pressing need for environmental considerations. Perishable foods are a particular issue, as most are legally required to be presented in see-through packaging. This has meant that the normal method of conveying additional information to consumers is done through the use of labels.
However, the use of paper sleeves as an alternative is growing in popularity – and with good reason. The following discusses the rationales behind why so many manufacturers are binning the traditional label in favour of this effective alternative.
1. Gives a distinct labelling advantage
Paper sleeves provide a blank canvas on which to speak to your customer. With the option to include information on the front, back and even sides (depending on the size of the sleeve), producers are able to convey a wealth of information that labels don’t have the room to display.
2. Upscale the product
Paper sleeves create a sense of quality in a way that a label simply can’t achieve. Many gourmet items utilise this method of packaging and their use is associated with high calibre products.
3. Build brand awareness
The options for customisation are infinite. Whereas labels tend to contain only the information required by law for food packaging, with perhaps room for a small logo, paper sleeves allow for trademarks, environmental messages, continuity throughout a whole range and can even have the finish of your choice (matte, gloss etc) to further create the look your brand requires.
The quality of images printed on paper sleeves is far higher than those on labels, with choices such as embossing, foil stamping and even textured images being an option.
4. Reduced waste and environmentally friendly
One of the biggest challenges for food manufacturers is the environmental impact of their packaging. Using food sleeves in combination with bio-friendly options that reduce plastic waste is a powerful tool that can be conveyed to consumers. They can also be produced from recycled materials.
Rapidly advancing technology means this is no longer the most expensive option. Worldwide, it’s estimated that around 8 million tons of plastic is leaked into the ocean annually, with packaging accounting for a massive 62% of this. As customers become more aware that their purchasing choices make a difference, it’s becoming crucial for producers to effectively address this.
Biodegradable vs. compostable…
It’s worth clarifying the difference between the two most commonly seen environmentally friendly packaging – that of biodegradable and compostable.
The easiest way to classify the two is that while biodegradable is good, the gold standard is definitely packaging that’s compostable. Here’s why…
- Biodegradable packaging can be broken down by bacteria or other living organisms. However, there is no legislative framework that says how quickly the process must occur or what they break down into.
The can mean it takes many years to degrade, and that the remaining elements are not environmentally friendly. Compare this with the following:
- Compostable packaging: Will be broken down into compost – in other words, into a form that can be used as a fertiliser for plants, so completely natural. To be classified commercially compostable it must be fully broken down within 90 days, when it can then be returned to the soil to begin another life cycle.
This is possible because such packaging is produced from plant-based materials, making it the only kind of truly sustainable packaging.
5. Paper sleeves can be constructed for all environments
A paper sleeve can be constructed to withstand the environment in which it will be stored, transported, and eventually displayed to the public. This means that they can be produced to withstand freezers, refrigerators, coolers, sunlight and heat, depending on requirements.
6. An additional layer of protection
Any break in the integrity of food packaging leads to a wasted product. Paper sleeves help prevent this. In addition, such a layer allows a customer to slide the product out to inspect it and ensure that they’re purchasing a pristine product.
When it comes to the next generation of sustainable food packaging, the paper sleeve is set to play a hugely important role. By far the most important factors are those of the environment and cost, a combination that advances in packing technology now allow to be effectively approached.
As we move forward in marketing to a public that are more switched on to how their purchasing choices impact the world in which we live, now – more than ever before – is it the right time for the food industry to embrace packing options, such as paper sleeves, as an enhancement and hook for consumers.
Working with a provider who understands the packaging challenges in the food manufacturing industry is vital to create the right bespoke solution. Crystal Pack is a leader in this field, providing a one-stop service that begins with an in-depth understanding of your needs, through design and production of the finished article.
To find out more about paper packing sleeves and other carton and box packaging solutions for every range of products, contact us or call on 08 9368 8555 for a no-obligation chat.The Importance of Product Packaging Design
The packaging of a product is as important as the product itself.
That’s a bold statement. But for any business that’s yet to take this on board, consider this… According to the worldwide authority on packaging, Smithers Pira, the global industry is set to be worth $1.05 trillion (US dollars) by the year 2024. That is, by anyone’s standards, a huge amount of money. And no industry gets to this size without being hugely influential…
Quite simply, packaging defines the product, the brand, the recognition and – crucially – the desire for consumers to purchase again and again. With this in mind, let’s look at what companies should be considering when determining the ultimate in packaging solutions for their products.
1. The Wow Factor
Before the customer even gets to the product, the packaging should convey a message that begins the journey. It should speak to the customer and be an integral part of the purchasing experience. But this doesn’t mean packaging needs to be expensive – it’s all about defining a USP that’s instantly recognisable and communicates the vibe of the brand.
Building anticipation and focusing the consumer on the product they’re about to unveil is a key role of good packaging. There are many ways this can be achieved, including:
- Great typography
- Colours and logos
- Messages on the packaging
- Embellishments, such spot gloss, foil and embossing
2. Customer Demographics
Packaging needs to strike at the heart of what’s important to your customers. If you pack a product for teenagers it will differ greatly for that of middle-aged white collar executives. Defining your target market is a key element of determining the type of packaging that creates the buzz your audience requires.
3. Go Green
Today’s purchasers are more aware than ever how their buying choices impact the planet. Compostable packaging where possible should be considered an essential element, and will certainly give your brand the edge over that of competitors who haven’t yet embraced the environmental aspect.
With this in mind, consider packing that’s not excessive. While you may want to communicate a company message, this isn’t necessarily best done using swathes of packaging – very often it’s a case of ‘less is more’, while still ensuring that your product is adequately protected and can withstand shipping and transportation.
4. Make it Recognisable
The most successful packaging options are those that are instantly recognisable. This can be achieved in many ways, and don’t have to cost a fortune or be overly complex. You only need consider the success of the simplistic packaging of Apple’s products to understand how aesthetically beautiful and effective uncomplicated solutions can be.
From Start-Ups to Rebranding
Packaging should never be an afterthought – it’s as important as the product itself. Start-ups and growing businesses, as well as global brands, can massively influence the success of their products by getting the packing spot on. Along with your brand message, the packaging tells your customers and potential customers why your product is different from others on the market.
Getting packaging right is crucial, and the ultimate way to do this is to work with an expert source. Perth-based Crystal Pack is the go-to provider for those who understand the vital need for their packaging to emulate the quality of the product/s they sell. Boasting an in-house team of graphic designers and highly experienced creative team, they work with companies to build packaging solutions from concept to product to truly compliment your brand.
Send an enquiry or give our friendly professionals a call on 08 9368 8555What is Sustainable Packaging?
When you first think about sustainable packaging, you’re probably picturing what can and can’t go into your recycling bin. But packaging has come a long way in recent years in terms of sustainability.
Sustainable packaging is when environmental impacts are minimised through a sustainable product and process. As a business committed to minimising our impact on the environment, we know that sustainable packaging isn’t a nice-to-have, but a must-have.
So, what does a sustainable product and process look like for us at Crystal Pack?
A sustainable product
We lead the way in adopting industry best practice when it comes to reducing our impact on the environment, which is why we use compostable packaging over biodegradable packaging. The latter doesn’t cut it for our standards, as it doesn’t matter how long it takes to break down to be classified as biodegradable, just as long as it breaks down.
Our plant-based packaging follows the guidelines for being commercially compostable as it is capable of being broken down into compost and used as fertiliser. The guidelines stipulate that the packaging must break down within a 90-day period after being discarded within a compost environment. Simply put, our packaging is the most sustainable option for our industry. We intend to continue to be top of class when it comes to providing a sustainable packaging product.
A sustainable process
We are accredited with an ISO 9001 Quality Management System certification– the international standard for quality management. Our commitment to observing global best practice ensures the highest quality product by the most efficient processes. This focus on efficiency goes hand in hand with sustainability.
Efficiency in our processes sees us reduce waste and be resourceful in the materials and equipment that we use. One example is our use of lithographic printers to allow us to print onto thicker, compostable card. Under the ISO certification, we continually review our processes to ensure that the most efficient and sustainable methods are being applied.
We’re also Western Australia’s only zero carbon printer. This means that no carbon emissions are produced in our printing process. To neutralise our unavoidable emissions in packaging, we purchase carbon credits as offsets through the Carbon Reduction Institute. Any packaging produced under our roof is therefore classified as 100% carbon neutral.
Consumers are now more than ever focused on reducing their impact on the environment. You can be proud of your packaging’s sustainability credentials when you partner with us at Crystal Pack. Just as we do not compromise on quality, we do not compromise on sustainability when bringing you the highest grade of packaging products.
This isn’t a tick-the-box exercise for us. We care about the future of our planet. Same as you. Same as your consumer. If you’re looking for a packaging partner that seeks out the most sustainable packaging products and processes, contact us today.Bring your packaging design to life with 3D modelling
We understand that your product’s packaging is a big commitment to your brand. It’s the first physical perception your customer will have of your product. We’re committed to taking the time with you to get it right from the beginning.
When you partner with us at Crystal Pack, you can be confident that what’s on the screen will match what gets printed. We offer a 3D modelling service to breathe life into your design and help you visualise your packaging before we print and manufacture.
2D can seem a little lifeless
It can be overwhelming to look at a 2-dimensional technical design layout and, by extension, a struggle to visualise the end package. Fold lines, die lines, upside down text can throw off the bigger picture. We get it, 2D designs fall flat. Our 3D modelling software will allow you to:
- Picture the final manufactured package in 3D
- Visualise the flow of wording and images in-situ (as opposed to upside down or at angles on a flat packaging design)
- Spot errors or issues prior to print
- Show how your packaging will look and behave, down to the shading and texture
- See your packaging side-by-side with your product
Breathe life into your design with 3D modelling
To make you feel more comfortable about approving your packaging design before we manufacture, take advantage of our inhouse 3D modelling service. You will have greater confidence in your design decisions in being able to better-visualise your end package.
Our 3D modelling service will enable you to:
- Have confidence in the packaging design you see on the screen and allow you to spot any changes necessary prior to print
- Feel at ease knowing the high-quality render you are seeing in the 3D model is how it will be manufactured
- Reduce the time between design and production by not needing to create multiple hard copy mock-ups
- Visualise your product in-situ on a shelf, in a pantry, by the bathroom sink, you name it
Visualise your packaging design with Crystal Pack
Our team of graphic designers and manufacturing experts will ensure you are 100% happy with your design before any printing, cutting or folding commences.
Contact us today to find out how we can help you to create a high-quality packaging design that stands out on screen, but more importantly, in the flesh.